A classic oversized coat made of 100% wool with a deep texture for added elegance, perfect for wearing all winter without going out of style (4 colors)
High-quality premium fabric created through a Cashmere+Wool blend, a Wool Graceful Classic Coat that you will be satisfied wearing even 10 years from now (2 colors)
A stylish leather jacket, a trendy item this season. A must-have that adds style no matter where you throw it★ (3 colors) *Black 11/5 (Thu) Estimate storage*
★Fleece Fleece★ A versatile piece that's easy to style without worrying about style. Highly recommended for those seeking a chic daily look or casual look! (3 colors / S~XL)
[100% Wool + 100% Duck Down] The Standard of Hyundai Department Store Core. Unbeatable Price! Unbeatable Quality! (3 Colors) *Oatmeal 11/16 (Mon) Estimate Storage*
The nation's favorite turtleneck♥ Soft and fluffy~ With a soft fleece lining, highly recommended as a must-have daily item this winter! (8 colors / M, L)
Tighten your tummy while accentuating your fit! Unprecedented quality achieved through domestic fabric and in-house production (3 colors / S~XL / Short, Basic, Long / napping lining) *Selected options will be shipped sequentially starting 11/18 (Wed)*
Jacket featuring the cozy texture of wool and alpaca, creating a luxurious silhouette even when worn lightly (2 colors) *Shipped sequentially starting 11/13 (Fri)*
High-quality premium fabric created through a Cashmere+Wool blend, a Wool Graceful Classic Coat that you will be satisfied wearing even 10 years from now (2 colors)
A fit that instantly hides your flabby sides the moment you put them on! The perfect slacks crafted from high-quality fabric (3 colors / S~XL / Short, Basic, Long / napping lining) *Selected options will be shipped sequentially starting 11/18 (Wed)*
Full of warmth with soft double-brushed lining~ Perfect for the cold wave. Slacks with a structured straight fit—neat and formal Slacks (3 colors / S~XL)
A shirt made even more stylish with a subtle corduroy texture, perfect for wearing on its own or as a light outer layer (4 colors) *Ivory 11/9 (Mon) Estimate storage*
Jacket featuring the cozy texture of wool and alpaca, creating a luxurious silhouette even when worn lightly (2 colors) *Shipped sequentially starting 11/13 (Fri)*
With a relaxed fit that doesn't cling to the body and a flexible modal touch, it looks neat and stylish even when worn comfortably. (4 colors) *Shipping sequentially starting 11/10 (Tue)*
The must-have winter knit released in new colors! Check out the reviews vouched for by our customers (10 colors) *Selected options will be shipped sequentially starting 11/16 (Mon)*
Tighten your tummy while accentuating your fit! Unprecedented quality achieved through domestic fabric and in-house production (3 colors / S~XL / Short, Basic, Long / napping lining) *Selected options will be shipped sequentially starting 11/18 (Wed)*
Premium Easy Slacks, meticulously crafted by Joa Mom for a stylish and comfortable fit all day long (3 colors / S~XL / Short, Basic, Long / Napping lining) *Sequential shipping for select options starting 11/25 (Wed)*
A fit that instantly hides your flabby sides the moment you put them on! The perfect slacks crafted from high-quality fabric (3 colors / S~XL / Short, Basic, Long / napping lining) *Selected options will be shipped sequentially starting 11/18 (Wed)*
Because you can't compromise on the fit even on days when you just want to be comfortable and "store up," these pants cover your tummy perfectly and fall beautifully♡ (2 colors / S~XL)
With an easy design, perfect for everything from daily wear to special occasions~ A lightweight 1+1 matching set that can be worn anywhere! (Top 3 colors / M, L) (Bottom 4 colors)
It makes you look like you've lost 3kg—how can I wear this inside out?! We'll keep you looking great with a cool fit and a chic, slim silhouette♡ (S~XL / Basic, Long)
Comfortable the moment you put them on, and a long, neat fit when you look in the mirror! Summer version of Joa Mom's signature slacks released★ (3 colors / S~XL / Basic, Long)
New Cheese Skirt (2 colors) made of lightweight and cool "Cool Cheese" material that completely covers your flabby cheeks and goes well with any outfit
Tighten your tummy while accentuating your fit! Unprecedented quality achieved through domestic fabric and in-house production (3 colors / S~XL / Short, Basic, Long / napping lining) *Selected options will be shipped sequentially starting 11/18 (Wed)*
Premium Easy Slacks, meticulously crafted by Joa Mom for a stylish and comfortable fit all day long (3 colors / S~XL / Short, Basic, Long / Napping lining) *Sequential shipping for select options starting 11/25 (Wed)*
A fit that instantly hides your flabby sides the moment you put them on! The perfect slacks crafted from high-quality fabric (3 colors / S~XL / Short, Basic, Long / napping lining) *Selected options will be shipped sequentially starting 11/18 (Wed)*
Because you can't compromise on the fit even on days when you just want to be comfortable and "store up," these pants cover your tummy perfectly and fall beautifully♡ (2 colors / S~XL)
Are you sure you're wearing this? Super lightweight and cool material~ Slims away your flabby cheeks! Unbeatably comfortable and stylish Baggy fit (4 colors / S~XXL / Basic, Long)
A one-piece item with a surprising twist: a skirt in the front and shorts in the back♡ A magical item that makes you look 10 years younger the moment you put it on (3 colors / S~XL)
Always struggling to choose Summer Denim? Don't waste time buying multiple pairs! Joa Mom's Summer Denim will take care of your summer look regardless of your top (2 colors/S~XXL)
Long straight fit that makes your legs look straight and long. With a dry texture and lightweight thickness, perfect for wearing from now on. (4 colors / S~XXL)
Semi-bootcut jeans that make your legs look long! Featuring cheese fabric with top-notch stretch, no need to worry about wrinkles (3 colors / S-XXL / Basic, Long)
Highly satisfied reviews attest to this pair of pants, featuring an upgraded semi-wide fit for perfect lower body coverage! (3 colors / S~XXL / Basic, Long)
Who wears wrinkled pants these days? Perfect pants that are easy to manage. All-purpose slacks that fit neatly from the thighs to the hem (3 colors / S~XXL / Basic, Long)
The most slimming semi-bootcut you can wear without going out of style! Special treatment prevents fading even after washing and friction★ (S-XXL / Basic, Long)
★110,000 units sold★ Thousands of verified reviews! A magical fit the moment you put it on—a shapewear fit that feels custom-made! It fits me perfectly! (4 colors / S~XXL / Basic, Long)
When you wear it, you will realize that it is primium denim fabric~ It is thin and light, but has a cool and refreshing feel~! (S~XXL / 3 colors/ Basic, Long)
Cumulative sales of over 100,000 pieces! Tight Straight Slim Fit~ Versatile pants that are not affected by trends! (5 colors / S~XXL / Short, Basic, Long)
The nation's favorite turtleneck♥ Soft and fluffy~ With a soft fleece lining, highly recommended as a must-have daily item this winter! (8 colors / M, L)
There may be people who haven't bought it, but there are no people who have bought just one~ The all-rounder, perfect Basic Long-sleeve T-shirt! (8 colors / M, L)
♡100,000 Cumulative Sales♡ The perfect T-shirt to keep you company for a long time. Firm and bouncy~ Soft Cotton + Modal blend material (6 colors / M, L)
Thin but strong warmth! High-quality thermal insulation fabric used. Moderately deep U-neck, perfect as an inner layer for various tops! (2 colors / M~L)
The nation's favorite turtleneck♥ Soft and fluffy~ With a soft fleece lining, highly recommended as a must-have daily item this winter! (8 colors / M, L)
Always struggling to choose Summer Denim? Don't waste time buying multiple pairs! Joa Mom's Summer Denim will take care of your summer look regardless of your top (2 colors/S~XXL)
Made with cooling fabric for a cool feel against the skin and soft quality! An essential inner item from now until mid-summer (3 colors / M, L / String, Sleeveless)
Quick on busy mornings, neat all day long. Even more practical wrinkle-free Slacks (4 colors / S~XL / Short, Basic, Long / napping lining) *Selected options will be shipped sequentially starting 11/12 (Thu)*
The must-have winter knit released in new colors! Check out the reviews vouched for by our customers (10 colors) *Selected options will be shipped sequentially starting 11/16 (Mon)*
A classic oversized coat made of 100% wool with a deep texture for added elegance, perfect for wearing all winter without going out of style (4 colors)
Premium Easy Slacks, meticulously crafted by Joa Mom for a stylish and comfortable fit all day long (3 colors / S~XL / Short, Basic, Long / Napping lining) *Sequential shipping for select options starting 11/25 (Wed)*
With a relaxed fit that doesn't cling to the body and a flexible modal touch, it looks neat and stylish even when worn comfortably. (4 colors) *Shipping sequentially starting 11/10 (Tue)*
Featuring a thick corrugated knit and a stylish half-zip design, the relaxed fit is great for covering your figure. (5 colors) *Olive/Charcoal 11/16 (Mon) Estimate storage*
Winter Denim, perfect for daily styling with anything and everything! An incredible value item with detailed sizing and lengths! (3 colors / S~XXL / Short, Long) *Estimated storage for some options available on 11/9 (Mon)*
[100% Wool + 100% Duck Down] The Standard of Hyundai Department Store Core. Unbeatable Price! Unbeatable Quality! (3 Colors) *Oatmeal 11/16 (Mon) Estimate Storage*
A shirt made even more stylish with a subtle corduroy texture, perfect for wearing on its own or as a light outer layer (4 colors) *Ivory 11/9 (Mon) Estimate storage*
Featuring a thick corrugated knit and a stylish half-zip design, the relaxed fit is great for covering your figure. (5 colors) *Olive/Charcoal 11/16 (Mon) Estimate storage*
4Ounce Work Jacket with a warm quilted lining! Cotton material + Washing finish makes it even more stunning in person♥ (2 colors) *Beige 11/11 (Wed) Estimate storage*
On days when you don't want to compromise on either comfort or neatness, the roomy inner band allows for a natural and stylish look all day long (3 colors / S~L) *Charcoal, M 11/4 (Wed) Estimate storage*
[100% Wool + 100% Duck Down] The Standard of Hyundai Department Store Core. Unbeatable Price! Unbeatable Quality! (3 Colors) *Oatmeal 11/16 (Mon) Estimate Storage*
Featuring a thick corrugated knit and a stylish half-zip design, the relaxed fit is great for covering your figure. (5 colors) *Olive/Charcoal 11/16 (Mon) Estimate storage*
A T-shirt perfect for everyday wear, featuring a fresh look with subtle stripes and a color combination neckline, plus a cozy napping lining (4 colors)
4Ounce Work Jacket with a warm quilted lining! Cotton material + Washing finish makes it even more stunning in person♥ (2 colors) *Beige 11/11 (Wed) Estimate storage*
Hood Cardigan featuring a blend of cozy wool and a three-dimensional weave, perfect for when you want to add a subtle touch of style to a casual outfit (5 colors / F, L)
The nation's favorite turtleneck♥ Soft and fluffy~ With a soft fleece lining, highly recommended as a must-have daily item this winter! (8 colors / M, L)
The must-have winter knit released in new colors! Check out the reviews vouched for by our customers (10 colors) *Selected options will be shipped sequentially starting 11/16 (Mon)*
Packed with warmth from a thick boucle weave and wool material~ With a relaxed fit and 3 sizes, highly recommended for plus-size ladies! (7 colors / S~L)
Flooded with inquiries! Featuring a freel detail that serves as a subtle key point for a layered look, and voluminous puff sleeves, it is beautiful even worn on its own! (3 colors) *Beige 11/10 (Tue) Estimate storage*
A soft and cozy Basic T-shirt with a knitted feel. Highly recommended for owning in every color thanks to its soft touch and stretchy texture! (5 colors)
A chic daily item that slips on effortlessly. Cozy mink lining that wraps around the leg line. (2 colors / S~L) *Black, M 11/12 (Thu) Estimate storage*
Consistently loved every season for its luxurious gold button details! Made with stretchy cheese fabric and a cozy napping lining, perfect for the winter season. (2 colors) *Black 11/12 (Thu) Estimate storage*
A T-shirt perfect for everyday wear, featuring a fresh look with subtle stripes and a color combination neckline, plus a cozy napping lining (4 colors)
Suede Launch! Bogum Unnie's Favorite Terrace Bag. A minimalist design to add a touch of luxury to your daily life (6 colors) *Shipping sequentially starting 11/5 (Thu)*
Height-increasing effect with a 6cm heel! Mesh Combination Height-Increasing Leather Sneakers Perfect for SS Wear (2 colors) *Estimated storage for some options available on 11/12 (Thu)*
It is possible to create a Tote & Shoulder bag with real cowhide leather, so it is very versatile. The color combination on the front and back of the material and chic details make it luxurious.
With a sleek, streamlined design and a stable heel for maximum comfort, this versatile item is perfect for wearing anywhere. (4 colors) *Some options available 11/5 (Thu) Estimate storage*
